The
Loudest
Fans In
Football.
The Independent Fan Union
of the Carolina Panthers.
A targeted media + live events platform reaching the most concentrated group of Panthers season ticket buyers, traveling fans, and active spenders in the Carolinas.
For 11 seasons, the Riot has been the organizing force behind the fans who attend every game, travel for road trips, drop thousands on gear and experiences, and decide what their friends drink, drive, and buy.
When a brand partners with the Riot, they don't just buy reach — they get the endorsement of the community that other Panthers fans actually listen to.
This Isn't Reach.
This Is Buying Power.
Riot members aren't casual viewers. They're the highest-intent Panthers fans in the Carolinas — the ones who buy tickets, travel for games, spend thousands on gear, and act on partner recommendations.
8.9M Views.
From The Same Fanbase
You Meet In Person.
A Riot partnership isn't just reach — it's reinforcement. The fans who shake your rep's hand at the tailgate on Sunday see your brand again on Monday in their feed, again Tuesday in their inbox, and again Wednesday on the away-trip recap. The same audience, hit from every angle, every week of the season.
Audience size across channels
What 8.9M Views
Looks Like.
A snapshot of the highest-performing Riot content from last season. The kind of moments — and the kind of reach — a partner brand gets attached to when they sign with the Riot.
A partnership puts your brand inside the content that fans are already watching, sharing, and talking about.
Who Your Dollars
Actually Reach.
Demographics
The Psychographic
They spend on what they love. Members buy season tickets, fly to away games, book retreats, and wear Panthers gear year-round.
They're loyal to brands that are loyal to them. That loyalty extends to the brands the Riot puts in front of them — and those brands tend to stick.
They trust the Riot. A recommendation from us isn't an ad — it's a friend telling them what to drink, where to move, what to use.
They show up. Our tailgate is 1,000+ people on a cold Sunday. Our away trips sell out months in advance. Our retreat ships 100+ members and Panthers players to Punta Cana every February.
The Right Brands
For The Right Audience.
If you sell to people in their late 30s and 40s in the Carolinas with disposable income, decision-making authority, and a willingness to spend on what they love — you should be talking to us.
Most Sports Sponsorships
Don't Work.
The reason isn't budget. It's that most brands buy passive impressions — the kind fans have learned to tune out — and skip the active engagement that actually moves a purchase.
In-person product placement. Hand-to-hand activation. Real endorsement from a community fans trust. The Riot turns sponsorship into purchase intent.
And we sell it once. One HVAC partner. One bank. One beer.
Same Audience.
A Fraction of the Cost.
Professional sports teams will charge you $250,000+ to reach the local NFL fan. The Riot reaches the diehards who set the taste for everyone else — for a fraction of a league activation, with the activation flexibility a team property can't offer.
Stadium Reach
- Mass audience, mostly casual viewers
- Months of compliance approvals
- Rigid activation formats
- Locked to game-day windows
- Your logo in a sea of logos
Diehard Reach
- The fans who influence every other fan
- Approve in a week, not months
- Custom-built around your ROI goals
- 52 weeks a year, in person & digital
- Category ownership — one partner per vertical
Not One Asset.
An Integrated Funnel.
Other sponsorships give you one touchpoint. The Riot gives you a customer journey — your brand shows up where Panthers fans live, on every channel, every week, all season.
5,400 Members. 30,000+ In Their Network.
Riot members aren't passive Panthers fans. They're the ones in their friend group who organize the watch party, pick the bar, run the fantasy league, plan the road trip, and tell everyone else what jersey to wear.
A typical member brings 5–10 friends and family into their Panthers world every season. The Riot doesn't just reach 5,400 fans — it reaches the connectors who move 30,000+.
This is why the Riot Effect works. Influence the connector, you influence the network. Win the Riot, you win the fanbase.
How Riot Partnerships
Turn Into Revenue.
A Riot partnership isn't a feel-good investment. It's a four-step path from impression to repeat customer — and the data says it works.
Pepsi Has Written Us Checks
For Seven Straight Years.
Pepsi became the presenting sponsor of the Roaring Riot Tailgate in 2019 and has renewed every season since. Brands don't come back six times unless the math works.
What They Got
- Presenting sponsorship of every home-game tailgate — 1,000+ fans, 9+ events per season
- The Aquafina Hydration Zone — a branded on-site activation serving every attendee
- Co-branded contest: "Pepsi Hold 'Em To Zero" with signed player gear as prizes
- Logo and brand integration across all tailgate social, email, and signage
- Category exclusivity in soft drinks and non-alcoholic beverages
What It Produced
- Seven-season renewal streak — the longest non-beverage-exclusive partnership in Riot history
- 10,000+ direct hand-to-hand product moments per season at the Hydration Zone
- Hundreds of thousands of organic social impressions across the Riot's 78K+ active followers
- Protected category in a region dominated by a major competitor
- Deep fan community integration that no media buy can replicate
Pepsi Isn't The Outlier.
It's The Pattern.
Brands across categories — beer, food, services — have run the same playbook with the Riot and gotten measurable results.
The Tailgate.
1,000+ fans per home game. Live music, legend appearances, a fully branded environment Pepsi has invested in for seven years. Pepsi (presenting) and Noda (beer) are locked — four other premium positions are open.
The Membership Kit.
5,400 kits ship in June. The shirt becomes the most-worn piece of clothing in the average Riot member's wardrobe — visible at every stadium, airport, tailgate, and watch party for 12 straight months.
This is the single highest-ROI asset in the deck. A logo here lives on a fan's body across hundreds of public touchpoints — it doesn't compete with anyone, it isn't competing with the moment, it's the moment.
Away Game Experiences.
The Riot takes over a different city every month of the season. Full Panthers takeovers — hotel blocks, tailgates, legend appearances, branded swag. Your brand travels with the most loyal Panthers fans in the country.
The Riot Fam.
Launching summer 2026 — our members-only online community. Includes The Riot Exchange (a face-value ticket marketplace for members), a members-only message board, and a direct line between the most passionate Panthers fans in the world.
A founding partner here gets their name on a brand-new asset from day one — naming rights, presenting sponsorship, integrated placements.
The Riot Report.
Daily, In Their Inbox.
The most under-priced asset in this deck. 14,000 hand-raised Panthers fans, opening every morning at a 40% rate — higher than most major media properties.
Original analysis, the morning's Panthers takes, and the editorial voice fans actually read. A title sponsor here gets their logo in 5,000+ inboxes a day during the season — and a permanent slot in the daily routine of the most loyal fanbase in the Carolinas.
Plus an additional social audience dedicated to Riot Report content
The Riot Retreat.
Pick Your Assets.
We Build The Package.
One HVAC company. One bank. One legal partner. One beer.
The right partner doesn't share the audience — they own it. Riot partnerships are sold one per vertical, and once a category is taken, it's closed for the season.
Every partner the Riot has worked with has built something custom. The prices throughout this deck are starting points — the real package gets shaped around your goals, your category exclusivity needs, and your activation calendar.
Nearly 3 out of 4 members have purchased from a Riot partner.
This isn't hopeful math. It's how the audience already behaves.
The Riot Partner Package
The bundle most brands end up in. A multi-asset partnership across tailgate, kit, and digital — with category exclusivity and a custom activation plan built around your goals.
- A presenting asset at the tailgate (Stage or VIP)
- Back-of-shirt logo on the 2026 membership kit
- Away game experience integration, season-long
- The Riot Report bundled — daily inclusion all season
- Category exclusivity protection within your vertical
- Co-created content and case study at season end
The Loudest
Fans Are Already
Listening.
Tell us what you're trying to accomplish — a category lock, a launch, more customers in the Carolinas — and we'll build a package that gets you there. The kit closes end of May. The season starts in September. The good slots go fast.